Web App & branding for booking
hair appointments
Final App Design
Final Web Design
Mission
The primary goal of the HairCare App was to create a one-stop-shop platform for haircare booking.
My Role
As the sole designer for the project, I was responsible for every element you see. This included defining the brand and user personas, creating user flows and wireframes, as well as producing the final UI designs and designing the logo. Beyond simplifying the process of locating providers and booking appointments.
Services
Branding, user interface design, user experience design, user personas & user flows
Final App Design
The Process
Focusing on users' willingness to book through digital platforms, current booking methods, appointment frequency, and desired features. Key findings in user research revealed strong interest in digital solutions for convenience, dissatisfaction with current methods like phone bookings, and varied appointment frequencies, typically every 4-6 weeks. Popular feature requests included stylist ratings, real-time availability, secure payments, and reminders. These insights guided the platform’s design to address user needs effectively.
Web Wireframes
Mobile Wireframes
Updating Design
Following further user research, participants found the initial prototype somewhat cluttered and felt that having two separate explore pages was confusing. Additionally, the provider images on the search page were too small, making it difficult for users to clearly see the services offered.
These were some of the key issues I addressed and iterated upon in the second prototype:
Prototype App Design
Updated App Design
Prototype Web Design
Updated Web Design
Final Design
Following further user research, participants found the initial prototype somewhat cluttered and felt that having two separate explore pages was confusing. Additionally, the provider images on the search page were too small, making it difficult for users to clearly see the services offered. I also took a look at the logo and decided to improve this to match the new design. These were some of the key issues I addressed and iterated upon in the second prototype.
Final App Walkthrough
Final App Design
Final Web Design
Final Web Design